Marketing Basics for Coaches

This course is designed to give you the tools you need to create a marketing plan that will attract and convert new athletes, allowing you to grow your business.

About this course

Don't wait for your athletes to find you.

In today's competitive world, marketing yourself and your coaching business has never been more important. Without a cohesive and strategic marketing plan, your business will struggle to find new athletes and, more importantly, the right athletes. This course is designed to give you the tools you need to create a marketing plan that will attract and convert athletes, enabling you to sustainably grow your business.

What you will learn

Build a marketing list

Find new clients and start building an actionable marketing list.

Create a marketing plan

Build a coherent and goal-oriented marketing strategy.

Manage marketing tasks

Don't get overwhelmed with day-to-day marketing tasks.

Earn Continuing Education Units (CEUs)

Complete the course and assessments to earn CEUs and make progress toward TrainingPeaks Certification.

USA Cycling - 2 CEUs

Meet your instructor

Heather Blackmon is a digital marketing consultant with 15 years in the digital space. She helps endurance coaches create scalable and effective marketing strategies to grow their businesses. As a coach herself, she help athletes reach their goals faster, through endurance coaching and personal training. You can find her on Twitter and Facebook as @FITaspire