Introduction to Business for Endurance Coaches

Introduction to Business for Endurance Coaches

Learn the fundamentals of creating a successful coaching business, including how to find athletes, build your brand and master digital marketing.

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About this course

What you will learn

Fundamentals

Get started with the fundamentals of creating a coaching business, with a focus on finding your niche, defining your core values and building your brand.

Digital Marketing

Next, dive into social media best practices, content creation, and figuring out if a website is right for your business.

Techniques

Learn how to find more athletes, manage your calendar and hire additional coaches and specialists as your business grows.


Continuing Education

Earn credits towards certification with the National Governing Bodies in your sport

USA Cycling - 4 CEUs


Instructor

Jen Rulon is a triathlon coach of 20 years and owner of JenRulon.com. She received her Master's in Kinesiology with an emphasis in Exercise Science. You can find her knowledge shared in Triathlete Magazine, Runners World, on the TEDx Stage, Health and Wellness Expo in San Antonio, TX, Men’s Journal Online, and The New York Times. She is a 15-time IRONMAN triathlete who participated in the 2017 IRONMAN World Championship. Jen is currently working with women to empower all women to harness their inner strength and find freedom through change with her program - Monarch Mindset. 

Curriculum118 min

  • Welcome
  • Welcome
  • Your Business and Your Niche
  • Mission Statement 11 min
  • Your Core Values 11 min
  • Preview
    Your Avatar or Ideal Client 9 min
  • Building a Brand 10 min
  • To Website or No Website
  • Website Pros and Cons 7 min
  • No Website Pros and Cons 9 min
  • Services you Offer 9 min
  • Published Content 13 min
  • Promotion with Social Media
  • Social Media best practices and tips 16 min
  • Time Management
  • Time Blocking, Calendars, Hiring out 25 min

About this course

What you will learn

Fundamentals

Get started with the fundamentals of creating a coaching business, with a focus on finding your niche, defining your core values and building your brand.

Digital Marketing

Next, dive into social media best practices, content creation, and figuring out if a website is right for your business.

Techniques

Learn how to find more athletes, manage your calendar and hire additional coaches and specialists as your business grows.


Continuing Education

Earn credits towards certification with the National Governing Bodies in your sport

USA Cycling - 4 CEUs


Instructor

Jen Rulon is a triathlon coach of 20 years and owner of JenRulon.com. She received her Master's in Kinesiology with an emphasis in Exercise Science. You can find her knowledge shared in Triathlete Magazine, Runners World, on the TEDx Stage, Health and Wellness Expo in San Antonio, TX, Men’s Journal Online, and The New York Times. She is a 15-time IRONMAN triathlete who participated in the 2017 IRONMAN World Championship. Jen is currently working with women to empower all women to harness their inner strength and find freedom through change with her program - Monarch Mindset. 

Curriculum118 min

  • Welcome
  • Welcome
  • Your Business and Your Niche
  • Mission Statement 11 min
  • Your Core Values 11 min
  • Preview
    Your Avatar or Ideal Client 9 min
  • Building a Brand 10 min
  • To Website or No Website
  • Website Pros and Cons 7 min
  • No Website Pros and Cons 9 min
  • Services you Offer 9 min
  • Published Content 13 min
  • Promotion with Social Media
  • Social Media best practices and tips 16 min
  • Time Management
  • Time Blocking, Calendars, Hiring out 25 min
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